Company Name: Xiamen Kingland Co., Ltd.
Roles & Responsibilities:
- lanning, developing and implementing effective marketing communication campaigns.
- Using the full marketing mix for the companys marketing communications
- Writing copy for all marketing collateral, including brochures, letters, emails and websites.
- Understanding the product and customer profile and write thorough specs for each.
- Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
- Producing an accurate summary of total spend at the end of a marketing campaign.
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
- Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
Educational Qualification:
- Bachelor degree in any discipline
- Degree in Marketing would be an advantage as would CIM qualification
- Skills Required: Brand Planning/ Development,Business Development,Brand Promotion,Consumer Durables - Sales & Marketing,Computer operating
Work Experience:
- At least 2 year(s)
Others Requirements:
- Previous experience in a similar role .
- Strong project management/organizational skills.
- Understanding of customer segmentation
Others Benefit:
As per company policy