Senior Officer, Digital Marketing

Company Name: Butterfly Marketing Limited


Roles & Responsibilities:

  • Plan and execute all digital marketing, including - SEO/SEM/PPC, marketing database, email, social media and display advertising campaigns.
  • Campaign/Communication Budget preparing & evaluating campaign.
  • Campaign Time line preparing and daily monitoring with reports.
  • Vendor Bill processing and clearing.
  • In necessary cases Communicating with AD Agencies.
  • Lead collection from various sources using our in-house software. Convert those leads to increase sell.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Plan, execute, and measure experiments and conversion tests.
  • Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Optimizing existing campaigns and maximizing return on investment.

Educational Qualification:

  • Bachelor of Business Administration (BBA) in Marketing

Work Experience:

  • At least 3 year(s)

Others Requirements:

  • Good at Excel and PowerPoint
  • Excellent in English (spoken & written)
  • Planning, Organizing & Executing programs
  • Quick Learner
  • Proactive
  • Effective Team Member

Others Benefit:

Mobile bill, Tour allowance, Profit share, Provident fund, Insurance, Gratuity, Lunch Facilities: Partially Subsidize, Festival Bonus: 2.

 

Source: Careerjet

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