Company Name: Imagine Incorporation
Roles & Responsibilities:
- Mentoring & Training
- As a mentor/trainer, you will be responsible to deliver training to the enrolled students and to build them as a professionally skilled person in Digital Marketing, and help to build students career in freelancing. You will be involved in all aspects of training, assessing students, creating and working with course materials and delivering training.
- Weekly report to the In Charge of Education Team and work closely with all staffs.
- Conducting and delivering training sessions on a wide range of topics based on the provided curriculum.
- Follow the course curriculum and help the students to make progress and complete the courses based on the curriculum within the course duration.
- Designing, organizing and delivering courses to meet the needs of all trainees.
- Keeping up-to-date with Digital Marketing tools based on the demand of international marketplaces.
- Monitoring, evaluating and reviewing the quality and effectiveness of training.
- Providing one-to-one training support and consultation as and when required.
- Freelancing Training
- Will have to do career counselling for the freelancing marketplaces.
- Develop the worldwide Marketing strategy for online education products, including the Who (targeting strategy), what (messaging / creative strategy) and How (channel strategy).
- Develop plans to traffic, new customer acquisition and customer engagement across both digital (SEO, Paid Search, Affiliates, Email/CRM, Online Display, Social) and offline marketing channels (Press, Outdoor, Events).
- Coach and develop a team of channel marketers to deliver the strategy and plans.
- Define goals and metrics to measure success and review performance on weekly, monthly & quarterly basis.
- Influence strategic decisions to improve the overall user experience.
- Create and optimise analytics tools, reports and mechanisms to evaluate performance, taking into account long term customer value where applicable.
- Collaborate with Finance to measure return on investment of our Marketing activities.
- Manage Marketing spend, ensuring that we stay within the budget and our agencies and vendors are paid on time.
- Create a multi-year roadmap of initiatives to ensure sustainable long-term success.
- Partner with the Commercial team stakeholders to ensure our content, selection and pricing plans align with marketing plans.
- Oversee effective management of all end-to-end offline and online marketing and advertising to grow and defend our market position.
- Develop appropriate customer-facing tools including collateral, templates, regional fact sheets, presentations, landing pages, reports and newsletters to support a large sales team.
- Understand the corporate universe as it relates to professional training and qualifications; build segments/personas for each brand to target appropriate prospects.
- Face book based marketing
- Email based Marketing (Embassy, Foreign delegates)
- Online based SEO marketing
- LinkedIn based marketing
- Twitter based marketing
- YouTube based marketing
- Tele marketing
- Other techniques and technology-based marketing
- Campaign, meeting & events-based marketing
- Administering all kinds of social media to create page, group for marketing purpose
- Expert in English
- Expert on Illustrator
- Expert on Photoshop
- Expert on Video Editing
Educational Qualification:
- Graduate from any reputed university from CSE or any IT Background.
Work Experience:
- 2 to 4 year(s)
Others Requirements:
- Vast knowledge and working experience with SEO, SMM, Digital Marketing and it is a must.
- Advance knowledge in marketing is an added advantage.
- Accurate, fast keying skills and sound knowledge of computer applications. Proven ability to collect and manage information efficiently and accurately.
- Able to quickly understand both the learners and company needs and able to adjust priorities in accordance with the learner and team needs.
- Will get preference if have experience on training and doing freelancing.
- Excellent written and verbal communication skills.
- Should be motivating, encouraging, positive, patient and empowering.
- Be able to provide honest, accurate, appropriate feedback, good ethical judgment, and work under pressure. Driven to be challenged, develop and to expand own skills.
- Mature: Professional, and yet approachable. Mentors must be willing to share their knowledge and should have a wide range of experience.
- Able to interact and deal with people from all levels and all backgrounds.
- Able to work under pressure. Driven to be challenged, develop and to expand own skills.
- Project Profile making and execution planning.
- A well-rounded familiarity with the current digital landscape.
- Extensive B2B and online marketing experience.
- A commercial leader with experience of working with corporate sales teams.
- Proven success in performance-based lead generation.
- Highly results-oriented and tenacious; able to work under pressure in a fast-moving environment.
- Highly organised and structured in planning / project management, with the ability to deliver projects, campaigns and initiatives on time, allocating resource (internal and external) to facilitate.
- Analytical with excellent reporting skills and a love of data.
- Strong verbal and written communicator.
Others Benefit: