Company Name: Meghna Group of Industries.

Roles & Responsibilities:

• Develop brand strategy including the allocation of brand guidelines, brand vision and value proposition for Bread, Cake and Cookies products
• Drive brand visibility on mass media through ATL (Above-the-Line Marketing) communication & other relevant channels
• Execute the tactical plan using appropriate BTL (Below-the Line Marketing) initiatives
• Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding
• Collaborate with internal and external stakeholders (Sales and Research Partners)

Educational Qualification:

• Master of Business Administration (MBA) in Marketing

Work Experience:

• At least 5 year(s)
• The applicants should have experience in the following area(s):

  Others Requirements:

  • Strong communication skills
  • Ability to work in a cross-functional team
  • Analytic and creative thinking skills
  • Business acumen and problem-solving capabilities
  • Knowledge on drafting in various software (e.g. Photoshop, Illustrator etc.)

  Others Benefit:

   

  Source: bdjobs