Company Name: Advanced Chemical Industries Limited (ACI)
Roles & Responsibilities:
- Set national target for the brand and formulate marketing, advertising, and promotional strategies to achieve national target, brand growth & market share.
- Develop marketing mix in accordance with brand guidelines to enhance brand awareness, image, and equity.
- Improve cost base to ensure the brand profitability and affordability.
- Monitor distribution width depth in the territory to ensure availability and merchandising.
- Develop & supervise all advertising campaigns in print, electronic and outdoor media as well as event management.
- Develop annual operational plan, set forecast, production & procurement plan.
- Liaison with advertising agency to supervise advertising and promotional campaign.
- Conduct consumer survey to understand consumer mindset and behavior as well as media habit.
- Identify & explore the scope to improve existing product
- Identify & explore the scope of new product & develop the strategy for launching new product.
- Reporting of the brand periodically ( monthly, quarterly, annually)
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Measure and report on the performance of all digital marketing campaigns
- Any other task assigned by the Management
Educational Qualification:
- BBA/MBA in Marketing from reputed private or public university
Work Experience:
- At least 5 year(s)
Others Requirements:
- The applicants should have experience in the following area(s): Brand Planning/ Development, Brand Promotion, Promotion and Branding
Others Benefit:
As per company rules.