Company Name: Rupayan Group
Roles & Responsibilities:
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
- Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies.
- Guiding the Advertising & Promotion budget.
Educational Qualification:
- Bachelor of Business Administration (BBA) in Marketing
- MBA/Masters Degree in Marketing or related field.
- Skills Required: Brand communication strategy, Creative Thinking and Multitasking, Effective Communication
Work Experience:
- At least 8 year(s)
Others Requirements:
- The applicants should have experience in the following area(s):
4 years experience in Brand management, Consumer Behavior Understanding, Core Marketing Knowledge, Digital Marketing, Digital Media analytics - The applicants should have experience in the following business area(s):
Advertising Ageny, Developer, Real Estate
Others Benefit:
Mobile bill, Performance bonus, Provident fund Lunch Facilities: Partially Subsidize Salary Review: Yearly Festival Bonus: 2 Transport Pick & Drop (Designation-wise)