Company Name: City Group
Roles & Responsibilities:
- Initiating work for BRAND ARCHITECTURE of Short life product by categories with different agencies and Group Marketing Team.
- Assess the competitors in-depth activities, Competitors strength-weaknesses, product demand requirements and business context at the Market level.
- Perform Market Analysis and evaluation for Product Selection and work with R&D team for Product Development
- Co-ordinate with Design department (in coordination with Group Level) for developing the foil, label, carton etc
- CATEGORY wise launching plan
- Ensure execution of field level campaign at different segments
- Work with TRADE Marketing for Visibility of LAUNCHING product
- Work with Creative dept for advertising (with Group Level)
- Make the YEARLY BUDGET for Brand Development (Bakers Portfolio)
- Work with Sales Team for assessment of Market Needs
- Monthly planning for marketing and submit to management
Educational Qualification:
- Bachelor of Business Administration (BBA) in Marketing
- Minimum Graduate (Preferably in Marketing/ Business Related Field)
Work Experience:
- 8 to 10 year(s)
Others Requirements:
- Skilled in Portfolio Management, Planning (S&OP) and Execution, Analysis & Forecasting, Market Development, Sales Promotion
Others Benefit:
As per Organizational Structure