Company Name: Woori Bank
Roles & Responsibilities:
- Strategic Planning for Digital Banking both for Internet Banking (IB) and Mobile Banking (MB) and all other alternative delivery channel
- Expanding online channel to reach more customers and to grab more new customers, new business scope
- Developing strategies to hunt new business in collaboration with other companies
- Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns, in line with brand plans and business priorities
- Maintain our social media presence across all digital channels
- Measure and report on the performance of all digital marketing campaigns
- Brainstorm new and creative growth strategies through digital marketing
- Conduct research on market trends, brands audiences and competitors, utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
- Collaborate with advertising agencies and media experts to improve marketing results
- Identifies trends and insights, and optimizes spend and performance based on the insights
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
Educational Qualification:
- Bachelors or Masters degree in marketing or related field
- Any degree or diploma in Graphic arts, Design, Communications, Fine Arts will have added advantage
Work Experience:
- 6 to 10 year(s)
Others Requirements:
- 7 - 10 years of experience in digital marketing or advertising position
- Advanced skill in design software and technologies (such as InDesign, Illustrator, Photoshop, Corel Draw)
- Any professional certification on web development and IT is preferred
- In-depth knowledge of various social media platforms, best practices, and website analytics tools (e.g., Google Analytics)
- Keen eye for aesthetics and details
- Excellent verbal and written communication skills, presentation skills
- Proficient in marketing research and statistical analysis
- Strong decision-making skills
Others Benefit:
Two (02) Festival Bonuses Leave Allowance as per the Bank's rules Annual Salary increment as per the Bank's rules Group life insurance and other benefits as per the Bank's rules