Head of Public Relation, Corporate Affairs & Customer Care

Company Name: Prime Insurance Company Limited.


Roles & Responsibilities:

  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media;
  • Building relationship with external and internal stakeholders and act as hub of relation i.e. Regulatory Body, Ministry, Association, Forum, clients and Management and employees;
  • Direct social media team to engage audiences across traditional and new media;
  • Leverage existing media relationships and cultivate new contacts within business and industry media;
  • Manage media inquiries and interview requests;
  • Preparing Newsletter of the Company;
  • Create content for press releases, byline articles and keynote presentations;
  • Monitor, analyze and communicate PR results on a quarterly basis;
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis;
  • Build relationships with thought leaders to grow industry awareness;
  • Maintain a keen understanding of industry trends affecting clients and make appropriate; recommendations regarding communication strategy surrounding them;
  • Develop a marketing communications plan including strategy, goals, budget and tactics;
  • Feedback to clients about product, plan and Insurance policy review;
  • Responsible for overall Branding of the Company.

Educational Qualification:

  • MBA in Marketing; Master in Commerce, Advertising, Communications, journalism or other related academic discipline.

Work Experience:

  • At least 5 year(s)

Others Requirements:

  • Proven track record designing and executing successful public relations campaigns Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Practical experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
  • May be experienced in content Management and graphic design.

Others Benefit:

As per company policy

 

Source: Bdjobs

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